JEFF KINGCONTENT COACH

Playbook • Start here

Game Plan for New Creators

Before you buy more gear, decide who the channel is for, what promise it makes, and what you can publish repeatedly. This is the foundation.

1

Name the viewer

Do not start with “everyone interested in my topic.” Pick the person you can actually help. Define their experience level, the problem they are trying to solve, and what they value.

Write this:

“I make videos for __________ who want to __________ without __________.”

2

Cut the niche down until you can own it

“Tech” is not a niche. “3D printing” may still be too broad. A micro-niche gives you somewhere to plant a flag, answer the same family of problems repeatedly, and become the person viewers recognize as the authority. You can expand later.

3

Make one clear promise

A channel needs a reason to exist. Your promise should tell the viewer what gets better by watching you over time.

Good promise: specific enough to guide ideas, broad enough to support dozens of videos.
4

Choose three content pillars

Use three repeatable lanes rather than inventing the channel from scratch every week. One pillar can teach, one can compare or review, and one can react to news, mistakes, or common questions.

5

Plan the first ten videos

If you cannot find ten useful videos inside the promise, the channel idea is probably too narrow or too vague. Start with problems viewers already know they have. Your first library should prove that you can answer the same family of questions repeatedly and become useful in that micro-niche.

  1. Three basic “how do I…” questions.
  2. Three mistakes or myths.
  3. Two comparisons or buying decisions.
  4. One case study or real result.
  5. One opinion or contrarian lesson you can defend with experience.
6

Pick a publishing rhythm you can survive

Consistency is not “daily.” It is a schedule you can repeat without wrecking quality or your life. But do not hide behind perfection, either. You get better by taking reps. Publish, review the tape, fix the weak spot, and take the next at-bat.

7

Keep score on the right things

Early on, judge the system before judging the channel. Track whether you published, whether the idea was clear, whether the title and thumbnail matched the promise, and what viewers actually watched.